Door Donut
Door Donut was a campaign I did for my Advertising Design class.
I created a fake online service that customers could subscribe to for a daily donut of their choosing to arrive at their door step.
Customers would have a choice of a daily, one ever other day, or once weekly subscription to a donut of their designer.
Project Outcomes
Moldboard
Logo
Packaging (with 3 variations)
App Mockup
Sticker Designs
Advertisement Designs
Programs Used:
Photoshop
Indesign
Illustrator
The Mood Board
I had created the packaging in a previous class and worked off of that idea, I chose bright primary colors as inspiration.
The Logo
The logo went through a few changes of its own. I really wanted to incorporate that great donut graphic and was not going to let it go to waste. At first I was trying everything in my power to make the graphic the “D” in donut to match the door-like “D” in door, but it was looking very forced. Instead I hand wrote donut to make it look cute and icing-like, bent it into a smile and put the graphic off to the side.
The Original Box Design
The design started with simply just the donut in black in white, feeling that this was giving off more of a “mom and pop pizzeria” vibe i started to add color. Being that it was april at the time i decided it with spring colors and wanted to keep spot colors down to a max of 3. Later i created the different variations using bright primary colors and featuring them with their own unique donuts.
App Mockup
The App was created last and was the easiest to simply throw all the assets together and make something adorable that should instill a sense joy and slight hunger when using it.
The Stickers
I wanted there to be almost like a “prize inside” feel when some one opened up one of the Door Donut boxes and I felt that stickers would be a great idea. Customers could stick them anywhere they wanted and this would be a great way to get free publicity.
Advertisements
One of my absolute favorite parts of this was creating Advertisements. The one to the right was taken in my room, I wanted to show off the mockup of the box next to a real donut. I overladed the donut pattern that is used on the boxes on ever one of the poster. Each ad sports bright colors and the slogan “Your daily subscription to happiness!”
